The Petproject Group

Petproject was founded in 2000 with the introduction of the thrive brand of cat treats. In the past ten years other brands have been added to the group as these brands dovetail with the other brands in our stable to give a comprehensive range of foods and treats as well as products that help and aid the health and wellbeing of all Cats & Dogs.

The Petproject group incorporates a group of pet foods and accessory companies. These companies include Thrive pet foods and Denes natural pet care. Petproject also has the Comfy-Collar and Nose2Tail brands.

For more details, please visit the brands below:


Denes was established in 1951 by the famous veterinary surgeon and Churchillís personal vet and acclaimed author Buster Lloyd Jones. Denes was the first brand to eliminate colours and preservatives and such from pet foods. Denes has become the leading brand in natural and herbal alternative products for cats and dogs as well as at the forefront of healthy and natural foods. In 2013 the petproject group was delighted to be able to integrate this great brand into the groupís stable of brands and a new raft of new product development is on the way.


Thrive was established to take advantage of the owners experiences in over 30 years of manufacturing high quality foods for the likes of Marks & Spencerís and Sainsburyís to name Just two. During the past 10 years thrive has become a global brand with a presence in over 18 countries. Thrive is available via supermarkets, veterinary surgeries, the best multiple retailers in each market and a host of International internet sites


Nose2Tail began as a family-owned business based in Kent. United by a love for animals and a belief that good food is the foundation of health, we produce an extremely high quality, single-source protein food for dogs who require something more than a general maintenance food. Each recipe contains Phytoforce ģ, a herbal tonic full of complex antioxidants designed to promote a healthy immune system, digestion, joints, circulation, coat and skin.

Comfy Collar

Comfy Collars were one of the first pet-friendly and effective alternatives to the traditional lampshade collars used by vets. The comfy collar prevents dogs and cats from biting, scratching and licking wounds, incisions, or other injured areas. Itís comfy so it allows your cat or dog to sleep and eat in a normal position. It also allows your pet to see normally, making them more comfortable. This product is bought and recommended by thousands of veterinary surgeons globally.

Petproject has offices in London, England and supplies globally.